What’s required in GA tracking parameters?
If you’re running a Non-Adwords campaign (either via Yahoo!, Bing, banner, blog post, etc) you need to attach tracking parameters onto your destination/landing page URL to be able to monitor its performance in your Google Analytics.
The available parameters are:
- utm_campaign
- utm_source
- utm_medium
- utm_term
- utm_content
The easiest way to format your destination URL is to use the tool Google provided to you. Check this out to:
http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578
Leon @ November 9, 2009