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	<title>SEM Strategies and Tactics</title>
	<link>http://ispionage.info</link>
	<description>Actionable Intelligence for Google AdWords, Yahoo! Search Marketing &#38; Microsoft adCenter</description>
	<pubDate>Tue, 21 Oct 2008 18:37:18 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Successful PPC Advertising in Tough Economic Times</title>
		<link>http://ispionage.info/successful-ppc-advertising-in-tough-economic-times.html</link>
		<comments>http://ispionage.info/successful-ppc-advertising-in-tough-economic-times.html#comments</comments>
		<pubDate>Tue, 21 Oct 2008 07:07:23 +0000</pubDate>
		<dc:creator>Leon</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[PPC]]></category>

		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://ispionage.info/successful-ppc-advertising-in-tough-economic-times.html</guid>
		<description><![CDATA[ As the global economy enters a period of uncertainty, many PPC advertisers are keeping a close eye on the profit margins of their advertising campaigns.  It&#8217;s no secret that the advertising budget 			  is one of the first things businesses cut during economic instability.
So, is it ad slashing time, yet?  Hardly.
Indeed, troubling economic times [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Successful PPC Advertising in Tough Economic Times", url: "http://ispionage.info/successful-ppc-advertising-in-tough-economic-times.html" });</script>]]></description>
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		<item>
		<title>Estimated CPC, click per day, and comparison</title>
		<link>http://ispionage.info/estimated-cpc-click-per-day-compare-and-landing-page-snapshot.html</link>
		<comments>http://ispionage.info/estimated-cpc-click-per-day-compare-and-landing-page-snapshot.html#comments</comments>
		<pubDate>Tue, 14 Oct 2008 06:45:34 +0000</pubDate>
		<dc:creator>Leon</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Release Notes]]></category>

		<guid isPermaLink="false">http://ispionage.info/estimated-cpc-click-per-day-compare-and-landing-page-snapshot.html</guid>
		<description><![CDATA[We&#8217;ve been working hard for the past 2 months to add features  based on users feedback:
First,we&#8217;ve integrated Google data to our report so that now you can see the average Cost per click, and click per day for your keywords. This will give you a sense of the important keywords that you may want to [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Estimated CPC, click per day, and comparison", url: "http://ispionage.info/estimated-cpc-click-per-day-compare-and-landing-page-snapshot.html" });</script>]]></description>
		<wfw:commentRss>http://ispionage.info/estimated-cpc-click-per-day-compare-and-landing-page-snapshot.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>The financial market turmoil almost got into me.. mentally</title>
		<link>http://ispionage.info/the-financial-market-turmoil-almost-got-into-me-mentally.html</link>
		<comments>http://ispionage.info/the-financial-market-turmoil-almost-got-into-me-mentally.html#comments</comments>
		<pubDate>Wed, 24 Sep 2008 08:07:56 +0000</pubDate>
		<dc:creator>Leon</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://ispionage.info/the-financial-market-turmoil-almost-got-into-me-mentally.html</guid>
		<description><![CDATA[I had a good chat with Mel today. Mel is an influential figure in my area..  he&#8217;s the founder and  owner of the closest convinience store from my office a.k.a my morning coffee, afternoon snack and evening ice cream provider&#8230; better not mess with him, or else you&#8217;ll walk an extra half a mile to [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "The financial market turmoil almost got into me.. mentally", url: "http://ispionage.info/the-financial-market-turmoil-almost-got-into-me-mentally.html" });</script>]]></description>
		<wfw:commentRss>http://ispionage.info/the-financial-market-turmoil-almost-got-into-me-mentally.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>New look on the iSpionage homepage</title>
		<link>http://ispionage.info/new-look-on-the-ispionage-homepage.html</link>
		<comments>http://ispionage.info/new-look-on-the-ispionage-homepage.html#comments</comments>
		<pubDate>Wed, 09 Jul 2008 22:14:29 +0000</pubDate>
		<dc:creator>Business Paladin</dc:creator>
		
		<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://ispionage.info/new-look-on-the-ispionage-homepage.html</guid>
		<description><![CDATA[ I just wanted to let you know about changes to the iSpionage.

First, our website has been updated to make it an easier and more informative read.  We added &#8220;Benefits&#8221; and &#8220;Features&#8221; and &#8220;Pricing&#8221; tabs right on the home page so that you don&#8217;t have to dig around for the information that you want [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "New look on the iSpionage homepage", url: "http://ispionage.info/new-look-on-the-ispionage-homepage.html" });</script>]]></description>
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		</item>
		<item>
		<title>What is Your Competitor Paying for Their PPC Ads?</title>
		<link>http://ispionage.info/what-are-your-competitor-paying-for-their-ppc-ads.html</link>
		<comments>http://ispionage.info/what-are-your-competitor-paying-for-their-ppc-ads.html#comments</comments>
		<pubDate>Tue, 03 Jun 2008 06:02:52 +0000</pubDate>
		<dc:creator>Business Paladin</dc:creator>
		
		<category><![CDATA[Google AdWords]]></category>

		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://ispionage.info/what-are-your-competitor-paying-for-their-ppc-ads.html</guid>
		<description><![CDATA[Sorry I&#8217;ve been M.I.A for the last 2 weeks&#8230; Leon &#38; I have been furiously preparing for the launch tomorrow (Yes – I still have 1 hour left in today – Monday). Unit the 1:00 pm launch (EST), here&#8217;s a great conversation that I had yesterday with a Marketing Department Head and former colleague&#8230;

Mike P., [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "What is Your Competitor Paying for Their PPC Ads?", url: "http://ispionage.info/what-are-your-competitor-paying-for-their-ppc-ads.html" });</script>]]></description>
		<wfw:commentRss>http://ispionage.info/what-are-your-competitor-paying-for-their-ppc-ads.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>iSpionage is Going Nuclear…</title>
		<link>http://ispionage.info/ispionage-is-going-nuclear%e2%80%a6.html</link>
		<comments>http://ispionage.info/ispionage-is-going-nuclear%e2%80%a6.html#comments</comments>
		<pubDate>Thu, 08 May 2008 01:56:38 +0000</pubDate>
		<dc:creator>Business Paladin</dc:creator>
		
		<category><![CDATA[Google AdWords]]></category>

		<category><![CDATA[PPC]]></category>

		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://ispionage.info/ispionage-is-going-nuclear%e2%80%a6.html</guid>
		<description><![CDATA[on Competitive PPC Advertising

After one of our Search Marketing Agency users told us how he used iSpionage to become a PPC superpower, we&#8217;re SERIOUSLY considering taking iSpionage off the open market.
		
First, we need to verify that his actions are not a fluke.

Intermediate and novice users beware – this employs the use of AdWords Editor and [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "iSpionage is Going Nuclear…", url: "http://ispionage.info/ispionage-is-going-nuclear%e2%80%a6.html" });</script>]]></description>
		<wfw:commentRss>http://ispionage.info/ispionage-is-going-nuclear%e2%80%a6.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Converting Google AdWords Vistors into Customers</title>
		<link>http://ispionage.info/converting-google-adwords-vistors-into-customers.html</link>
		<comments>http://ispionage.info/converting-google-adwords-vistors-into-customers.html#comments</comments>
		<pubDate>Wed, 30 Apr 2008 23:16:55 +0000</pubDate>
		<dc:creator>Leon</dc:creator>
		
		<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://ispionage.info/converting-google-adwords-vistors-into-customers.html</guid>
		<description><![CDATA[Alright guys&#8230;
As I told the pre-release people in my email, we ran a brief interview with Paul Custer, a PPC expert with RevUpNet. You can hear how his advice actually changed how I run PPC campaign management.
So please go ahead and check it out below!
By the way, if you like this video, we&#8217;re recording a [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Converting Google AdWords Vistors into Customers", url: "http://ispionage.info/converting-google-adwords-vistors-into-customers.html" });</script>]]></description>
		<wfw:commentRss>http://ispionage.info/converting-google-adwords-vistors-into-customers.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Keyword Hell!</title>
		<link>http://ispionage.info/keyword-hell.html</link>
		<comments>http://ispionage.info/keyword-hell.html#comments</comments>
		<pubDate>Tue, 29 Apr 2008 23:50:52 +0000</pubDate>
		<dc:creator>Business Paladin</dc:creator>
		
		<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://ispionage.info/keyword-hell.html</guid>
		<description><![CDATA[Did you ever buy into a craze, only to pay for it later? I did.

Today, I&#8217;m talking about the 1,438 long-tail keywords that I researched in Google Analytics (you know – for performance) AND pushed into AdWords through AdWords Editor.
If done right, long-tail keywords are fantastic.
However, embarrassingly enough… in my excitement, I violated the basic [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Keyword Hell!", url: "http://ispionage.info/keyword-hell.html" });</script>]]></description>
		<wfw:commentRss>http://ispionage.info/keyword-hell.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>Your Most Important Customer is&#8230;</title>
		<link>http://ispionage.info/your-most-important-customer-is.html</link>
		<comments>http://ispionage.info/your-most-important-customer-is.html#comments</comments>
		<pubDate>Sat, 19 Apr 2008 16:10:33 +0000</pubDate>
		<dc:creator>Business Paladin</dc:creator>
		
		<category><![CDATA[Google AdWords]]></category>

		<category><![CDATA[PPC]]></category>

		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://ispionage.info/your-most-important-customer-is.html</guid>
		<description><![CDATA[Google

Actually let me rephrase that - Google SHOULD BE your #1 pay-per-click (PPC) customer. When advertisers &#38; business owners (i.e. you &#38; me) start running AdWords, it is in our best interest to embrace what Google wants. And just like our favorite customers, once we know their likes and dislikes, we find that they WANT [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "Your Most Important Customer is&#8230;", url: "http://ispionage.info/your-most-important-customer-is.html" });</script>]]></description>
		<wfw:commentRss>http://ispionage.info/your-most-important-customer-is.html/feed</wfw:commentRss>
		</item>
		<item>
		<title>What Google AdWords Users Want</title>
		<link>http://ispionage.info/what-google-adwords-users-want.html</link>
		<comments>http://ispionage.info/what-google-adwords-users-want.html#comments</comments>
		<pubDate>Fri, 11 Apr 2008 00:06:00 +0000</pubDate>
		<dc:creator>Leon</dc:creator>
		
		<category><![CDATA[Google AdWords]]></category>

		<category><![CDATA[PPC]]></category>

		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://ispionage.info/archives/20</guid>
		<description><![CDATA[I recently left a large company where I wrote Marketing Requirement Documents (MRDs) in Marketeeze. As I&#8217;m sure you know, Marketeeze is a language invented by a marketer&#8217;s cabal to give engineers one more problem to figure out.

The reason I&#8217;m joking about this (but not really) is because the next part is a bit embarrassing… [...]<script type="text/javascript">SHARETHIS.addEntry({ title: "What Google AdWords Users Want", url: "http://ispionage.info/what-google-adwords-users-want.html" });</script>]]></description>
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